Lubbock is located in the heart of West Texas; home to western culture, award winning wineries, Big XII Sports, and a legendary ranching and music heritage. Its warm, dry climate has made it a hub for the Texas wine industry. Texas viticulture dates to 1662 when Franciscan missionaries at the Ysleta Mission near El Paso introduced winemaking to the territory.

The Texas High Plains is the largest wine appellation in the state. More than 1,000 acres are under vine. Cabernet Sauvignon and Chardonnay vie for the most acreage, with Sauvignon Blanc and Chenin Blanc a close second. The region is 3,400 feet above sea level with long, hot, dry summers creating proper sugar and acid levels in the grape. A better fruit is produced under the slightly stressful condition of an 18-inch annual rainfall in the region.

Lubbock skies are as big as Texas. Don’t miss the stars at night (they’re big and bright) in this warm West Texas city!